Sable & Sage

Case Study

Project Summary

Sable & Sage is a small business in Peterborough, Ontario that creates handmade home decor.

Most of their clientele is local, and they wanted to expand their customer base to ultimately create a full-time opportunity.

Currently, the process for ordering is not streamlined. The only way for their customers to purchase an item is through messaging the owner on their social media platforms: Facebook and Instagram.

The main goal for this project is to "Increase exposure and make the audience more aware of Sable & Sage".

Competitive Analysis

Our team researched Sable & Sage’s competition. We looked at strengths and weaknesses and determined 2 areas for improvement.

Ordering Process & Social Media Prescence.

User Research

Sent out questionnaires to previous customers and potential customers.

Persona Creation

2 Persona’s were created that met 2 different user needs and journeys.

Purchasing a quality product with ease & Joining a community of DIYers

Website Navigation

Content organization is crucial for users to be able to find what they are looking for. This is done well when UX designers think A LOT about it – and the user doesn’t have to think about it at all.

Respect The User

It’s like becoming a charactor in a movie

Know their pain points Know what’s exciting Know their journey

E-commerce and Interactive Component

Customization that is good for the user and the business.

From This

To This

Scroll to see customization and ording process


It’s important to understand the market, your competition, your users and what your users need before you start the design.

Website’s are an excellent way to reach your target audience and showcase who you are and what you do.

See how I applied this process into the design of my own surgery education app. Check out Operation Assistant